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A marketing and communication strategy and action plan and benchmarking analysis of community based tourism for the lake atitlán region of guatemala. Marketing analytics, internet (or web) marketing analytics in particular, allow you to monitor campaigns and their respective outcomes, enabling you to spend each dollar as effectively as possible the importance of marketing analyics is obvious: if something costs more than it returns, it's not a good long-term business strategy. The development and promotion of complimentary products and services are undeniably part of the marketing strategy of apple with iconic and relevant products coupled with industry tenure and established branding, the company now enjoys legions of loyal consumers that comparable to fandoms of popular celebrity.